Friday, December 6, 2019
Organizational Management for HR Practices- myassignmenthelp.com
Question: Discuss about theOrganizational Management for HR Strategic Practices. Answer: Introduction The entire assignment helps in analysing the different organizational goals of Zespri of the marketing department. The different roles and strategies of HR has to be analysed in order to understand the different changes that is required in the respective marketing department. The job description and specification have to be analysed on the basis of the marketing department. The main aim and purpose of the report is to understand the different HR strategic practices that has to be analysed in an effective manner. The different skills have to be developed in the personal development plan that will help in understanding the methods of learnings in an effective manner. The structure of the assignment includes analysis of organizational goals of Zespri in the marketing department. The roles of HR have to be proposed in an effective manner as this will help in solving the different changes that has to be implemented. Furthermore, the job description and specification of person has to be analysed on the basis of marketing department in an effective manner. There are different kind of organizational goals of the marketing department of Zespri. The human resource department has to analyse the different strategies and role for leading the change in the entire marketing department. The performance of the employees is required to be analysed in an effective manner as this will help the organization in performing better in the future. The performance objectives have to be analysed by the HR department in such a manner that will help in understanding the requirements of the employees (Deery Jago, 2015). It is the major duty of the HR department to understand the different techniques that will help the employees to feel motivated and perform the work in an effectual manner. The HR department of respective company named Zespri needs to motivate the employees as this will help the organization in maximising their performance. The HR department have to use different motivational techniques and theories that will help the employees in performing effectively such as providing them huge incentives, promotions and providing benefits that include both monetary and non-monetary rewards. These are the different kind of techniques that will help the entire organization along with employees that will help HR managers can shore up individuals performance. Furthermore, proper training and development programs will help the employees to improve the performance along with the trade officials. The HR managers of the organizations need to understand the different activities disciplinary in nature in order to improve performance of the entire marketing department. The motivational theories that include Maslows hierarchy theory and Herzbergs two factor theory that will focus on the different needs of the individuals in the organization (Sikora Ferris, 2014). Maslows hierarchy theory can be implemented by HR managers in the organization as this will help in analysing the progress of performance of the employees and guide them the techniques to improve the performance (Bratton Gold, 2017). Similarly, the transformational leadership approach can be implemented by the leaders in the organization as this will help the organization and the employees to perform well and effectively. The change management practices can be implemented by HR department can develop necessary skills of leadership that will focus on implementation of different terms and conditions for employees (Brewster, Mayrhofer Morley, 2016). The Human Resource department needs to provide proper training to the marketing professionals of the respective department that will help the employees in focusing on the different needs of the consumers that will help them in increasing their sales and revenues in the entire competitive market (Ramirez et al., 2016). The different administrative objectives have to be followed by HR department that will help the marketing department to facilitate smooth operations of the entire organization (Sparrow, Brewster Chung, 2016). The change management program will help the entire marketing department to recognize the different objectives in an effectual manner. For instance- The main focus of the marketing department is to analyse the different tastes and needs of the customers. In Zespri, once there was a situation wherein it was seen that the customers were not satisfied and there were different complaints from the clients for the marketing department. After implementation of different training programs, it was easier for the officials of the marketing department to handle the queries of the individuals in an effective manner and solve them effectually. The department that has been selected in the Zespri Company is Marketing department wherein the position selected is marketing manager. The job description of marketing manager is as follows: Job Brief and responsibilities Developing different strategies along with tactics to receive word and develop marketing campaigns Experimenting with paid channels of acquisition (Snell, Morris Bohlander, 2015) Building strategic relationships with the different partners with other industry players Measure and report the entire performance of different campaigns of marketing and gain different insights (Armstrong Taylor, 2014) Requirements MS degree in marketing field Up to date with latest trends along with best practices in online marketing Solid knowledge of the analytic tools of websites Specification of marketing manager The marketing manager has to be responsible for the management of marketing department. The following requirements was determined by analysis of job from description of job for success in the marketing manager role. Experience of Marketing Manager Experience in supervising along with managing marketing staffs More than 10 years of experience in similar kind of industry Education: Marketing Manager Bachelors degree in Marketing or similar field MBA with major in Marketing Required skills and characteristics: Marketing Manager Effective and strong communicator Ability as to lead the company of constant change Ability to handle conflicts in team of diverse group employees Personal Development Plan Target How? Resources/Support Target Date Decision Making skills By analysing the different opinions of the team members as this will help the manager in taking into consideration the different assessments Online resources 1 week Analytical Skills The analytical skills will be achieved by understanding and analysing the data of seller and buyer behaviour Online and net research 2 weeks Social Media Skills The social media skills will be analysed in an effective manner that will include the different purchasing powers of the individuals Online research 3 Weeks Innovative Skills The marketing managers has to be innovative in nature that will help in providing increase in the revenues of the company Training and development program 2 weeks From the personal development plan, it can be analysed that the decision-making skills is essential in nature as this will help the organization and the marketing manager to analyse such skills in an effectual manner. The marketing managers need to understand the different skills that is necessary in nature as to solve the different issues in an effective manner (Al Ariss et al., 2014). The innovative skills are essential in nature as this will require proper planning and skills to complete the task in an effectual manner. The team work is required to be performed by the marketing manager as this will help the managers in analysing the productivity and achieve the work in a short span of time with proper utilization of resources (Jackson et al., 2014). Conclusion Therefore, it can be concluded that the organizational goals of the company will be achieved in an effective manner. The different HR strategies and roles has to be analysed in an effective manner as this helped in improving the tasks performed by marketing department. Similarly, the personal development plan has helped in understanding the requirements of marketing manager that will help in achieving the different organizational objective in an effective manner. The marketing department requires to understand the different requirements of the customers and solve them effectually as well. References Al Ariss, A., Cascio, W. F., Paauwe, J. (2014). Talent management: Current theories and future research directions.Journal of World Business,49(2), 173-179. Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Bratton, J., Gold, J. (2017).Human resource management: theory and practice. Palgrave. Brewster, C., Mayrhofer, W., Morley, M. (Eds.). (2016).New challenges for European resource management. Springer. Deery, M., Jago, L. (2015). Revisiting talent management, work-life balance and retention strategies.International Journal of Contemporary Hospitality Management,27(3), 453-472. Jackson, S.E., Schuler, R.S. and Jiang, K., 2014. An aspirational framework for strategic human resource management.The Academy of Management Annals,8(1), pp.1-56. Ramirez, G., Chang, H., Maloney, E. A., Levine, S. C., Beilock, S. L. (2016). On the relationship between math anxiety and math achievement in early elementary school: the role of problem solving strategies.Journal of experimental child psychology,141, 83-100. Sikora, D. M., Ferris, G. R. (2014). Strategic human resource practice implementation: The critical role of line management.Human Resource Management Review,24(3), 271-281. Snell, S. A., Morris, S., Bohlander, G. W. (2015).Managing human resources. Nelson Education. Sparrow, P., Brewster, C., Chung, C. (2016).Globalizing human resource management. Routledge.
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